Social Media Marketing Lead Job at Walrus, United States

  • Walrus
  • United States

Job Description

Mission To advance the adoption of the Walrus Protocol – a Verifiable Data Platform for AI Builders Vision To create a foundation for AI builders to store and manage their data, making that data persistent, portable, and under their control across apps, providers, and agents.

We are in search of a strategic, creative, and detail-oriented Social Media Marketing Manager to own our social channels and lead social-first initiatives across the Walrus Foundation's Global Marketing team.

Responsibilities: Campaigns & Launch Support:
  • Plan and execute social media-led campaigns from concept through measurement.
  • Support partner and product-led launches with coordinated social content and promotion, including managing drip marketing campaigns for launches.
  • Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, email, and events.
  • Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality.
  • Coordinate with regional marketing and paid social teams to ensure alignment and support during key campaigns and launches.
Social Media Management & Content:
  • Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms.
  • Run social listening to track sentiment, surface trends and conversations, and inform content and campaign strategy.
  • Own daily social management and content creation across all Walrus channels.
  • Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach.
  • Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active.
  • Write and edit compelling social copy tailored to various channels and audiences.
  • Own the organization, scheduling, and execution of Walrus-hosted X Spaces.
Executive Communications:
  • Amplify executive communications across social channels, working closely with the Comms and Exec Social teams.
  • Support leadership's social media accounts, including writing, engagement, and content strategy.
KOLs & Creators:
  • Identify, build, and manage relationships with KOLs and creators to extend campaign reach and credibility.
  • Coordinate creator content for campaigns, launches, and events.
Events Activation:
  • Lead social activation around events, driving awareness and attendance at specific events.
  • Assist in organizing and executing marketing events, such as conferences, on-the-ground activations, and sponsorships, including logistics and design needs.
Project Management, Collaboration & Communication:
  • Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery.
  • Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements.
  • Support the execution of email marketing campaigns, including drip sequences, list management, content creation, and performance analysis.
  • Work closely with cross-functional teams, including Design, DevRel, Education, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives.
  • Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.
Qualifications:
  • 6 – 9 years proven experience in social media marketing or a similar role, with demonstrated ownership of brand social channels.
  • Experience working with KOLs and creators, including sourcing, relationship management, and campaign coordination.
  • Experience running social listening and translating insights into content and campaign decisions.
  • Experience managing drip/lifecycle marketing campaigns tied to launches.
  • Experience supporting executive or leadership communications on social.
  • Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing tools and platforms, such as social media management and listening tools, email marketing software, and content management systems.
  • Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics.
  • Creative thinker with strong problem-solving skills and attention to detail.
  • Ability to work independently and as part of a team in a fast-paced environment.

Job Tags

Remote job, Full time

Similar Jobs

Integrated Services for Behavioral Health

Licensed Counselor or Social Worker Job at Integrated Services for Behavioral Health

 ...Description Job Description We are seeking a Licensed Counselor or Social Worker! Pickaway County, OH Join our Team! Integrated Services...  ...comprehensive array of behavioral health and other services, working with local partners to promote healthy people and strong... 

Avani Healthcare Staffing

LPN Psych Job at Avani Healthcare Staffing

 ...Role: LPN Psych Location: Warm Springs, MT Schedule:12*3 (36 hrs/week) Shifts available: Days 7am to 7pm Nights 7pm to 7 am Contract: 13 weeks Pay Breakdown: Pay: $51.81/hr [$17.20 Taxable | $34.61 Stipend] Weekly Gross: $1,865.20 $619.2... 

Congresswoman Nikema Williams (GA-05)

Legislative Assistant Job at Congresswoman Nikema Williams (GA-05)

 ...Congresswoman Nikema Williams (GA-05) is hiring a dedicated Legislative Assistant to advance her priorities as a leader in voting rights policy, and to join the fight for the Fighting Fifth!Summary: Responsibilities will include advancing legislative priorities and supporting... 

Alamo Commercial Moving & Install L

Furniture Installer Job at Alamo Commercial Moving & Install L

 ...Job Description Job Description Summary We are seeking a capable professional to join our team as a Furniture Installer/Bobtail. In this role, you will be responsible for loading and unloading the trucks, installing furniture, and assembling items on-site. You will... 

aQua Dialysis

aQua Dialysis LVN Licensed Vocational Nurse Job at aQua Dialysis

 ...Job Description Job Description aQua Dialysis Lufkin is seeking a full-time Licensed Vocational Nurse to join our dynamic team! Schedule Monday-Saturday.A typical work week is 3-4 scheduled shifts.At aQua Dialysis, we know that our nurses have significant impact...